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• Banner Ads - |
a 'block' of space on a Web page, usually at the top or on the side of the page.
They generally contain graphics, often animated. They are generally paid per impression
(for each time the ad is displayed to a browser) and/or per click (each time a user
clicks on it to visit your Website). Usually, they're too expensive to make money on
but if you know how and where to buy them banner ads can be very effective. |
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• Pop-up Ads - |
much like banner ads but they 'pop up' when the user visits the Website. These are becoming
less popular because of their annoyance but they can be effective. |
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• Pay per Click Ads - |
If you do a search on Google.com, you'll see listings on the right hand side in addition
to the main search results. These are 'pay per click' ads based on specific 'keywords'. You
can also find them on other Websites marked as 'Google Ads'. You can make a lot of money with
ads like this but you can very easily waste a lot of money if you don't get exactly the right
keywords and/or sites that display them. |
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• Directory Ads - |
You can quite often list your site in Directories. This is becoming less popular because they
are used to 'fabricate' links for search engines. But there are still some very reputable directories
and many offer the ability to advertise for a fee. If you know the right directories and can
get ads placed within your business type, they can be quite effective. |
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• E-Zines & Newsletters - |
E-Zines are on line magazines. News letters are generally emailed to a specific target clientele.
Both usually offer the ability to place ads in them, much like printed magazines and news letters.
Some have great circulation, many do not. |
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• Affiliate Programs - |
Some companies offer the ability to place their ads on other companies' Websites, usually for a
percentage of the price of the item advertised. Organizations (Websites) exist that bring advertisers
and 'affiliates' together. If you know how to launch a good affiliate program you can make a lot
of money at no initial cost to you. |
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• Classified Ads - |
Undoubtedly the most famous classified ad Website is Ebay.com. Another is CraigsList.com. These sites are
predominantly designed to sell products. Though you can lose money rather easily, these sites can be so
effective that entire businesses depend exclusively on them. |
INFORMATION
